The postcard was designed for elementary school teachers to share information and encouragement with their students throughout the year. This cute design makes the communication between teacher and student more fun.


Magnus is an oilfield services company that engages in heavy-duty operations on frac sites. The goal of this project was to create a hard hat sticker that consists of a design that represents Magnus’s brand, while clearly resembling one of Magnus’s favorite employees along with his common term of endearment, ‘Little Buddy’.

Sketches

To begin working on this sticker I first met with the CFO of Magnus and discussed their expectations and went over their companies branding. …


Honey Sewn is a bamboo-based apparel company that offers neutral, unisex clothing for babies. The purpose of this project was to create a combination mark primary and sub logos and an icon logo that effectively represents the Honey Sewn brand.

The client for the project requested to be included throughout each step of the design process, as they wanted to be more hands-on with their logo.

Research

Client’s Business Research & Questionnaire

The first step that I took to create this logo was to make sure that I understood Honey Sewn as a business and that the client and I were on the same page. To…


This project was a complete redesign of Brigham Young University-Idaho’s Career Center website. The Career Center offers services and provides resources for students, faculty, employers, and alumni of BYU-Idaho.

My Role

I was the sole User Experience (UX) Designer and UX Researcher on this project. This included weekly meetings with the heads of the Career Center.

Project Goals

The main goal of this project was to make the Career Center website more interactive and help students understand what they can do at each step in their schooling to prepare for their future careers.

The secondary goal was to push the boundaries of the current…


The purpose of this project was to complete an entire website redesign in 50 hours. This includes specific website research, user research, style guide creation, and design. The website that I chose to redesign in the Yale School of Art website.

This current Yale School of Art website hosts an ongoing, collaborative experiment, where their art students can edit almost anything on the website. This is a unique and interesting idea, however, it was poorly executed and completely ignores the user experience. …


This project was a complete redesign of Brigham Young University-Idaho’s Wellness Center website. The Wellness Center provides useful resources covering the main dimensions of wellness to support the overall wellness of the students of BYU-Idaho.

My Role

I was the sole User Experience (UX) Designer and Lead UX Researcher on this project. I organized the user research and lead two team members through the user interview process.

Project Goals

The goal of this project was to get the website to increase awareness of the services the Wellness Center offers to students and to make their services easier to find on their website. …


The goal for this final round of user testing was to see how well the website’s user experience has improved through my redesign. To accomplish this, I used the same questions that I asked in my initial user tests on the current Yale School of Art website.

Scenarios

  1. You are thinking about attending Yale School of Art and are curious about the tuition costs. Find out how much tuition is.
  2. You want to attend an event at Yale School of Art and are curious about what events are coming up. Find out what the upcoming events are.
  3. You are attending Yale…

The goal for the third round of user testing was to see if the users better understood the redesign based on the changes that I made from the previous user test, while also seeing what more I could do at this point to improve the user experience.

Scenarios

  1. You have been thinking about applying to Yale School of Art for a while and are ready to apply. Start your application for Yale School of Art.
  2. You want to subscribe to the monthly emails from Yale School of Art. Find and subscribe to the monthly email subscription.
  3. You are curious about the…

The goal for this round of user testing was to see if users were able to navigate my design by simply using the paper wireframes (sketches) that I created. It is best to know if the user is going to understand your design from the very beginning.

Questions

  1. What do you think this website is for?
  2. What, if anything, doesn’t make sense here?
  3. What do you think is missing from each page?

User 1

  • The user was unsure what the website was for at first. …

The goal for these card sorts was to figure out how users would sort all of the information on the Yale School of Art website. Since it is currently difficult to find information on the Yale School of Art website, I thought this would help make sure that my redesign was easy to navigate.

User 01

Leah Ogden

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