The postcard was designed for elementary school teachers to share information and encouragement with their students throughout the year. This cute design makes the communication between teacher and student more fun.


Magnus is an oilfield services company that engages in heavy-duty operations on frac sites. …


Honey Sewn is a bamboo-based apparel company that offers neutral, unisex clothing for babies. The purpose of this project was to create a combination mark primary and sub logos and an icon logo that effectively represents the Honey Sewn brand.

The client for the project requested to be included throughout…


This project was a complete redesign of Brigham Young University-Idaho’s Career Center website. The Career Center offers services and provides resources for students, faculty, employers, and alumni of BYU-Idaho.

My Role

I was the sole User Experience (UX) Designer and UX Researcher on this project. …


The purpose of this project was to complete an entire website redesign in 50 hours. This includes specific website research, user research, style guide creation, and design. The website that I chose to redesign in the Yale School of Art website.

This current Yale School of Art website hosts an…


This project was a complete redesign of Brigham Young University-Idaho’s Wellness Center website. The Wellness Center provides useful resources covering the main dimensions of wellness to support the overall wellness of the students of BYU-Idaho.

My Role

I was the sole User Experience (UX) Designer and Lead UX Researcher on this project…


The goal for this final round of user testing was to see how well the website’s user experience has improved through my redesign. To accomplish this, I used the same questions that I asked in my initial user tests on the current Yale School of Art website.

Scenarios

  1. You are thinking…

The goal for the third round of user testing was to see if the users better understood the redesign based on the changes that I made from the previous user test, while also seeing what more I could do at this point to improve the user experience.

Scenarios

  1. You have been…

The goal for this round of user testing was to see if users were able to navigate my design by simply using the paper wireframes (sketches) that I created. It is best to know if the user is going to understand your design from the very beginning.

Questions

  1. What do you…

The goal for these card sorts was to figure out how users would sort all of the information on the Yale School of Art website. …

Leah Ogden

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